![]() You do not only buy an object: you buy social respect, discrimination, health, beauty, success, and power to control your environment (Williams 2000).ĭespite appearing over 60 years ago, Williams’s condemnation of the emptiness of the magic system seems more relevant today than ever. ![]() If the consumption of individual goods leaves that whole area of human need unsatisfied, the attempt is made, by magic, to associate this consumption with human desires to which it has no real reference.
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